What is #PassTheCheer?

Donating is a major mind booster! The knowledge that you’re helping others is hugely empowering and, in turn, can make you feel happier and more fulfilled. Research has identified a link between making a donation to charity and increased activity in the area of the brain that registers pleasure - proving that as the old adage goes, it really is far better to give than to receive. 

 Having the power to improve the lives of others is, to many people, a privilege, and one that comes with its own sense of obligation. Acting on these powerful feelings of responsibility is a great way to reinforce our own personal values and feel like we’re living in a way that is true to our own ethical beliefs. 

 Many people are concerned that their donations to charity may be reduced by tax or administrative costs, preventing the full amount from reaching the people or causes they really want to help. Thankfully there are ways to make the most of every donation to charity. 

 Sharing the experience of donating or giving back, with your children shows them from a young age that they can make positive changes in the world. Children naturally love to help others, so nurturing their innate generosity is likely to mean that they grow up with a greater appreciation of what they have, and will carry on supporting charity in years to come. 

 Your own charitable donations can inspire your nearest and dearest to give to causes important to them, and could even bring about a family-wide effort to back a charity or charities that have special significance to you as a group. 

  Effective interventions can break the cycle of poverty for the world’s neediest people. Preventing and fighting diseases can keep children healthy and in school. Effective healthcare allows parents to continue supporting their families when they might otherwise have to care for sick children or themselves be disabled by debilitating illness. Aid provides those living in extreme poverty with the essential resources necessary to attain a better standard of living.